Studies
The instrument, on real fields.
The same instrument we point at you, pointed at a whole field. What it finds, every time, is the bet the field is making without knowing it.
139 leaders: 45 founders, 94 hired chief executives
The Character of the BetAbout three in four hired chief executives read as one character, the Commander. More than half of founders read as one of four builders; five of 94 hired CEOs do.
Read the study196 of the most visible brands
Wealth advisorsNearly half present as the same wise expert. The growth is somewhere else.Read the study200 of the most visible coaches
Executive coachesHalf present as the same guru with a framework. The one who does not gets the call.Read the study200 of the most visible people
Commercial real estateSeven in ten compete on being the biggest or the smartest. The client came for neither.Read the study200 of the most visible architects
ArchitectsMore than eight in ten present as the same silent master builder. In the profession that prizes originality, originality is the empty chair.Read the study200 of the most visible wineries
WineriesEight in ten Canadian wineries reach for the same humble craftsman. Let the wine speak is why nobody can hear you.Read the studyYour field
Every read above began as a conversation.
Tell me what you are trying to fix, and which field you compete in. If I can help, I reply within a day with a time.
Signal Labs · The Personal Brand, Measured · File closed
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