Signal Labs · Field Studies
One instrument, whole fields decoded.
We point the same instrument we would point at you across an entire field, and report what it reveals about character, positioning, and power.
The Character of Power · 142 leaders
America is run by the Commander. It was built by everyone else.
We decoded 142 of America's biggest bosses on one instrument. The people hired to run companies converge on a single character. The people who built them are every character at once.
Read the study →The fields, decoded
Wealth Management · 196 brands
Half of money's most visible brands are the same wise expert.
Nearly half of the field plays one character. Two thirds sit in two poses.
Read the study → Coaching · 200 coachesEvery coach brings a framework and a book. The buyer wanted a fight.
Half decode to the same guru. The most concentrated field we have measured.
Read the study → Commercial Real Estate · 200 peopleYou are either the biggest or the smartest. The client came for neither.
Seven in ten compete on the empire or the expertise. Four chairs sit open.
Read the study → Architecture · 200 architectsThe profession that worships originality is the most identical field on earth.
More than eight in ten strike the same silent master-builder pose.
Read the study → Wine · 200 wineries‘Let the wine speak’ is why nobody can hear you.
Everyone reaches for the same humble craftsman. Canada, almost nothing else.
Read the study →More studies coming · signallabs.ca