Founder Branding
The person is the bet.
Every investment in a young company is a bet on a person. The company gets a model. The market gets a forecast. The founder gets a gut feeling.
Founder Branding makes sure the people deciding see who you are at your best, and why you, over the founder at the next table.
For founders, and for the leaders who take a founder’s company forward.
Three pieces of work, in order
The Leader.Before the raise.
Who you are at your best, where you stand against the founders you’re compared with, and the one thing only you can claim. Then your story, your voice, and every room you walk into. We brief and oversee the media training, the speaker coaching and the investor materials, so every room meets the same leader.
The Team.When the company moves from proving the idea to building it.
Your leadership team, profiled together: who covers what, who’s doubled up, and what’s missing. A founder who goes first often needs the right operator beside them, and investors back a team, not only a founder.
The Brand.Before the change of leader.
What the company stands for, set against the companies it’s compared with, and told the same way by the leader, the team and the company. When the founder steps back, the story investors bought stays.
How we work
First, three views. What you say about yourself, from our own profile. What your record shows, from everything you’ve said and done in public. And what the people who know you see.
Then, we meet. With you, or with your team, to review it together and decide what to sharpen, what to deepen and what to leverage.
Then we put it to work.
Three ways to stand out
Sharpen. Focus the story on who you really are, so the market reads you clearly.
Deepen. Round out the whole character, so the story carries meaning.
Leverage. Bring forward something about you that’s rare in your market, so you stand apart.
We recommend the one that will move you most, first. And we only ever work with what the profile finds. We never invent anything.
Built on research
The Character of the Bet. We profiled the founders of the world’s best-known companies and the CEOs boards hire to run big ones. Founders are a different kind of leader.
For the mining industry. In mining, the Trailblazer, the founder who goes first into new ground, is the industry’s own character. Standing out when so many are Trailblazers is the work.
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Signal Labs · The Personal Brand, Measured · Founder Branding
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