The Program

One story, in three parts.

First, trusted. Know who you are at your best and embody it; that coherence is what makes people trust you. Then, chosen. Know the field you play in, so you can put your best traits to the jobs it needs done; that is your Magic, and it is how you get chosen. Then, proven. Do the work, week by week, in your own voice, and let the number say so.

The Personal Branding Program is those three verdicts, in that order, on one instrument, with Dean. The free read is off the site while we refresh it. If you were sent a link, it still works.

What the Program is

The plan, for an executive.

Plan · The Personal Branding Program, for an executive
Sheet 1 of 1 · one story, three parts
The door
A conversation with Dean. The read on this site is off while we refresh it.
then, with Dean ▸
01Trusted
The Trusted
Dean
Reads you, and tells you.
What happens
The Stated read: your answers
The Lived read: your public record
The Perceived read: your people
Coherence: do the three agree
You hold
Your Identity, and the first stamp.
02Chosen
The Chosen
Dean
Reads your field with you, and names the position.
What happens
Your arena, in your words
The players you are measured against
The rooms that decide, and what they reward
Your Magic, and the corner only you hold
You hold
The Field Report, your BrandSite and the brief on one page.
03Proven
The Proven
Dean
Reads you again every quarter, against the number.
What happens
One piece a week, in your voice
Each piece ends on the number that moved
The scoreboard: your Signal Score
The quarterly re-read
You hold
A record. The third stamp arrives; nobody can write it for you.
Weeks 1 to 2
Weeks 3 to 5
The season after
You can stop after any part. You cannot skip one. Nobody is read against a field before they are read.

Every part is a conversation with Dean, and every part ends with something you keep.

We also do teams

The same three parts, for a leadership team.

Every person is read, then the room is read against itself: who leads with what, where the team is crowded, where it is thin and the one gap to fill. Then the team is read against its market. One morning with Dean in the room. Each person keeps their own file, and nothing goes into an HR file.

How you join

By conversation. Dean is part of the Program.

The Program is joined with Dean, and it is joined by stage. Part one first, always: nobody is read against a field before they are read. Part two follows when part one holds. Part three is the season after, with the Agent and Dean’s quarterly re-read. You can stop after any part. You cannot skip one. The Program’s price is given in the conversation, by stage.

The read on this site is a sample of part one, and it is off while we refresh it. The conversation is the way in.

Book a conversation

Book a conversation

Tell me where you are in the story.

A sentence is enough. I read it, and if I can help, I reply within a day with a time.

Goes straight to Dean. Nothing is stored beyond the email.

Signal Labs · The Personal Brand, Measured · The Program

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