Scouting report · The personal brand, measured

You don’t bet on companies. You bet on people.

I measure how a founder comes across, and how far they can go. Then I build the brand that makes you the obvious bet.

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Dean Foerter, founder of Signal Labs
Dean Foerter · Founder, Signal Labs

0.1 s

You are read in a tenth of a second. Make sure they read you right.

§1 · How it works

Three views of you. When they agree, you’re trusted.

View 01

What you say

Your own profile, taken three times: at your best, on an ordinary day, and under pressure.

View 02

What your record shows

Everything you have said and done in public, measured the same way.

View 03

What others see

The people who know you, and, in mining, the investors who decide.

Your scouting report.

I measure the person. Then I help you close the gap between the one you present and the one you are, at your best.

Distinct41 now90 ceiling

Every piece of work ends in your scouting report: where you stand, what you bring, how far you can go, and what to do next. Signed by Dean.

Position
Who you are at your best, on the wheel of 36

Ceiling
How far you can go

Who you’re compared with
The people in your field the room will hold you up against

Scout’s note
The one thing nobody else has noticed

Signal Labs · Card SL-0147Scout: D. Foerter

[Name]

Founder & CEO · junior gold, B.C.

48

Signal · ceiling 82

Quality 54 · Presence 78

The Conceptual Trailblazer

Goes first into new ground, with a plan for what gets built there.

LOVERALLYDREAMERNURTURERJESTERMAKERWIZARDTHINKEREXPLOREROUTLAWFIGHTERCHIEF
Clear
64
Relevant
55
Distinct
41

Strengths

First in · Systems thinker · Calm under fire

X-Factor

The Architect: builds the mine as a system.

Read three ways · Confidence 70 / 100signallabs.ca
Illustrative card: no real person. The numbers are examples, and a ceiling is the scout’s recommendation, not a measurement.
The Chilkoot Pass in the Klondike gold rush, 1898: a single line of prospectors climbs a steep snow slope to the summit, with packs, sleds and horses at its foot.
Fig. 1 · Chilkoot Pass, 1898Photo: E. A. Hegg, Library and Archives CanadaEveryone climbed. A few found it.

§2 · Studies

The research behind it.

The same method I use on you, pointed at a whole field. What it finds, every time, is the bet the field is making without knowing it.

The Character of the Bet139 leaders: 45 founders, 94 hired chief executivesAbout three in four hired chief executives read as one character, the Commander, who makes the call and keeps order (on our wheel, one of the Chief family’s three characters). More than half of founders read as one of four characters who build; five of 94 hired CEOs do.
Read the study →See all the studies →

A conversation

Tell me what you are trying to fix.

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Goes straight to Dean. Nothing is stored beyond the email.