BackSignal Labs

Pricing

Start free. Go as far as you want.

The read is yours to keep, and every step after it is optional. Most people go as far as their Strategy, and that is where it pays off.

01The First ReadFree

Your Behaviour Code: who you are at your best, your three strengths, your edge and your blind spot. Ten minutes, yours to keep.

Take your read →
02The Category Report$250

The map of your field: every lane placed, the crowd measured, the open positions named, and the language that still works. Credits toward your Field Report.

Credits toward the Field Report

03The Field Report$695

Your product. The full Identity with your BrandSite, and your Strategy decoded from the real players in your field. The read becomes a brand you can use.

Identity + BrandSite + Strategy

04The AgentComing January

Your standing operative: it will watch your field, counsel your moves, and draft in your voice, every week. Launching in January to everyone who holds a Strategy first, $249/mo.

Launching January · Strategy holders first

Ready to go further

Start with your free read. For the Category Report or the Field Report, leave your email and Dean will set you up personally.